Good to see that Shrewsbury Town finally thought of a name for their new stadium this week - the Prostar Stadium. Not bad, given that they've already been playing there for a year.

Of course, Prostar isn't a reflection of the club itself, or the quality of the players, (despite managing director Rob Bickerton's claims that ".. it's a fitting name for a fabulous sports stadium."

Incorrect Robert, it's a fitting name for Prostar Ltd, a West Yorkshire sportswear manufacturer. (And not half as much fun as Gay Meadow.)

So it seems that we are deeply entrenched in an era of grounds being named commercially, and it doesn't just happen at Arsenal. Personally, grounds always seemed more real when they were named by the road that they resided on.

Not only would you get the sense of a stadium built right in the heart of the community, but in the case of trudging around bland nondescript new towns looking for some non-league hovel, the place was a darn sight easier to find, and didn't necessitate conversations with beered-up locals in Man United shirts proclaiming that the town didn't even have a semi-professional outfit.

Residents of St Leonards in Sussex, you know who you are.

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