I'm left to wonder, because I can't be the only one who sees new football kits coming out and is left pondering exactly how they're different to last year's affair.

Fair enough, if you're a team who has got some stripes then you've endless variations, and similarly a bit of livery here and there goes a long way towards convincing supporters that the sassy new number is radically different to the sassy old number because .. look .. it has one additional slither of colour. And in cotton, as well.

But you get clubs like Hereford United, who year after year seem to trot out the same kit. You'd think those boffins at Nike could jazz up their creations given that they've got a whole twelve months to muster up some new ideas, but then again how much can you do with a white shirt? And why does the Sun Valley sponsor still look like a bald man nestling his head in between the cleavage of a woman in a green dress. Pervert.

Arsenal seem to have gone down the route of shouting their sponsor AS LOUD AS POSSIBLE this year, but the real award oversized company name must go to their Champions League opponents FC Twente who are positively hollaring a not entirely subtle advertising message at their supporters.

If only the same could be said for Irish side Linfield. Anyone amazed by the offer of a half-price brand new kit should probably open the bag and check inside first ..

Our thanks to Football Shirt Culture (www.footballshirtculture.com) for use of photos