Did I see Liverpool sporting their new home shirt last weekend in their match against Manchester City?

That's funny, last time I checked we were still in the 07/08 season - shouldn't they have waited a while .. like, another four months maybe? Cheeky.

I'd be lying though if I said I didn't love this time of year when clubs proudly trot out their latest deep mesh, laser-accurate, 20/20 vision footy shirts.

Not only does it provide much hilarity over clubs coming out with quite barking shirt designs (who remembers Wigan's attractive orange and brown striped away kit, or the infamous Carlisle 'Eddie Stobart' United number?), but alongside it you get a clamour of consumer groups (usually consisting of Mums living on council estates or Daily Mail readers .. women in general, then) protesting daylight robbery at the price of shirts and the exploitation of footy fans.

All I can say is, they've evidently never tasted the pies at Macclesfield, because if they think the price of a bit of sweat shop cotton is taking the piss, they should try paying in excess of four quid for bit of soggy pastry that looks like it eminated from a toilet sistern.

And smells like it too.